How to Write a Great Property Listing for Portland Real Estate

Writing a great listing for your property in Portland—whether listing for sale or lease—is definitely more an art than a science. Every real estate agent or investor with have their “system” which they believe to be the best—and to each his own.

One thing to point out, though, is how much smarter and intuitive potential real estate buyers and lessors are becoming. Long are the days where doctored photographs and wide-angle lenses will fool them into coming out to see a property. In a day and age where everyone is receiving thousands of advertising impressions every day, it’s important to get to the information that matters.

Spin will only take you so far in the real estate market, so it’s helpful to understand the psychology of the buyers and lessors that want to be in your property.

A few tips that can help improve your real estate listing whether on MLS or another site:


Use Real Property Photos

Potential buyers and prospects are skeptical of everything, these days. If your property looks “too good to be true” that sets off light bulbs and red flags in a prospect’s mind. You want prospects that are going to come out and actually do a transaction with you. There’s no sense in lulling someone out to a property under false pretense. This wastes both your time and the prospect’s.

Obviously, it’s important to shoot photos with your property in its best light, but applying cheap tricks like color filters, Photoshopped images, or avoiding problem areas just wastes time. Do a deep clean of the home, clear out any clutter, dress things up a little, and then take real photos of the house without leaving out any major “problem areas” (they are going to see them when they show up!).

Talk About the Neighborhood

No matter how great your property is a buyer or tenant is going to want to know where it is in proximity to their day-to-day activities. They need to know if living in your property is going to provide them with the right access that they need to their already busy life. Some good things to highlight in your property descriptions are:

  • Nearby Bus Stops or Public Transportation
  • Local Parks or Neighborhood Amenities
  • How close is the nearest grocery store or coffee shop
  • Are there co-working spaces nearby?
  • Nearby schools and school district
  • The county they will pay taxes to

Meet the Neighbors

We’re all seeking, consciously or subconsciously, that place where we belong. We want a sense of community. It’s that old patterned thought process from the days of living in tribes. Potential buyers and lessors are no different. Who their neighbors are going to be is important.

While it might not always be possible if your property has great neighbors, why not interview them? Something shot on an iPhone about how much they love the neighborhood, who they are, and how excited they are to meet their new neighbor can be a game-changer when it comes to enticing a prospect to view your property over another.

Of course, this strategy requires that your neighbors are actually good people and willing to be interviewed, but when the situation allows for it—this can be a big win.

Listing your property can be a daunting task. It requires you to look at it in a way that you might never have done before and to put yourself in the shoes of potential prospects. If you’re having trouble communicating the value of your property or neighborhood, one of our property management experts would love to speak with you on the phone to help you work it out. Call us, today: (503) 256-2323

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Posted by: InterWest Properties on August 21, 2017
Posted in: Property Management